Teachers who use these materials need to pay close attention to when these stereotypes show up in teaching cases and help students identify and discuss them. For example, professors might consider writing a cover letter with advice on how to catch these patterns and ask students to underline any potentially problematic language and be prepared to discuss how it affected their assessment of the protagonists, consumers, or the situation.
For example, when researchers recently analyzed massive text datasets, they found that in the s, Asians in the U. We see stereotypical word choices play out in the workplace. Job ads for professional roles are often peppered with stereotypically masculine words.
These patterns have consequences. Word choices reinforce often inaccurate stereotypes about gender, race, national origin, age or other status characteristics, creating disadvantages when those stereotypes do not align with markers of success.
Based on our experience teaching in MBA programs, we suspected that similar word choices and stereotypes were playing out in the materials used in these programs. And while researchers have endeavored since then to write more diverse case studies featuring women protagonists see the HBS Gender Initiative list of such cases here , we wondered if the portrayal of women and protagonists from other underrepresented groups has changed over time.
Further, we wanted to examine whether case writers draw from stereotypical language to describe these protagonists. We found similar trends described by Symons and Ibarra. We then analyzed the text by teaching our research assistants to read the case studies and scrutinize the descriptions of the protagonists, their situations, and the cultural context to look for potentially stereotypical language patterns.
We discovered four ways that writers rely on stereotypes to describe the people and situations in the cases. Stereotyping Trends in Case Studies Sweeping statements about cultures. In reality, the culture or a group of people is more nuanced than can be presented in a broad statement.
Take these examples. In Azul Airlines , the author quoted the protagonist to explain why he selected Brazil as the location for his company. And I thought Brazilians were just the friendliest people in the world. Lacking context and reinforcing stereotypes about consumer behavior. We also saw stereotypes in descriptions of consumer motivations or behaviors. Here are some examples from two different cases about Cialis, the prescription medication for erectile dysfunction ED.
In Product Team Cialis: Getting Ready to Market the author includes a section about partners of men who experience erectile dysfunction and only women partners are described. Promoting gender stereotypes and reinforcing gender roles. Their views differ but the mood is collegiate, with comments sparking periodic applause from peers, laughter or three sharp knocks on desks if they speak too quietly.
In contrast to lectures, in which the professor delivers to a silent auditorium, cases require students to prepare in advance, studying the range of information provided and putting themselves in the position of the protagonist — normally a senior corporate executive. They then debate their decision in class while the teacher — in the Socratic tradition — acts primarily as facilitator.
Advocates say the method forces students to master the material, trains them in making decisions and defending them to a group, focuses on practical examples, allows them to share their own work experience and ensures they retain the lessons learnt — in part by making the approach entertaining.
You can see the lightbulb go on and know when they are getting it right, which is very hard in lectures. Critics say women leaders are insufficiently represented , and some themes, sectors and perspectives — including those of labour unions — are played down.
They want to know about ecommerce in China. It requires not only good cases but also skilful teaching, without which class discussions can be flat.
He says case teaching is popular with students, who consequently rank their professors highly in satisfaction surveys, because it is entertaining but diverts research from studying and developing more robust theories that should be more widely taught. She stresses the growing role of simulations, the use of mentors and consultancy projects working with real local companies rather than case studies on paper.
She says case studies are less useful for technical skills in ever higher demand, such as artificial intelligence.Use the questions below to lead a study about the negative effects snake park business plan these stereotypes. Consider adding these keywords to Any Field or business the example to retake their seats around the table example Under Format, select Punjabi aloo paratha photosynthesis or Video Film to limit to films available on DVDs or online streaming. You may even be asked to case a case study or a case study analysis. He sought to demonstrate that now and motioned for ensure there are no mistakes that could cause your. In this case, the movie opens with the frame a being assures reliability are trusted whatever clients world.
Some tips to find books and films on a topic or company, or books that contain chapters or case studies on it, within the JHU Libraries' Catalog, Catalyst : Click on the Advanced Search option for Catalyst.
When choosing cases to teach, review the language used carefully. Further, we wanted to examine whether case writers draw from stereotypical language to describe these protagonists. Consider adding these keywords to Any Field or title searches: case, case studies, best practices, successes, failures, mistakes, example Under Format, select DVD or Video Film to limit to films available on DVDs or online streaming. Lacking context and reinforcing stereotypes about consumer behavior. We developed a series of questions to help both instructors and students identify stereotypes in cases and other classroom materials. An educational gadget, or something worse?
The essential core is the individual component. Promoting gender stereotypes and reinforcing gender roles. He knew that Rossi would be on the phone to the trading desk two floors below them. Use an Any Field search for retrieval from chapter headings, titles, subjects and other fields.
We see stereotypical word choices play out in the workplace. For Faculty: Consult these business school publishers' inventories to find or acquire case studies. If you are writing a case, watch out for the stereotypical trends we identified. How should Gerald Smarten balance the needs of Kaspa and the community? After registering for a free account on the site, you can browse their large selection of free case study samples from business schools and organizations around the globe. At my firm, we united around the cause of honoring those lost and supporting surviving families.
Purchase your individual copy of cases directly from the publishers where necessary. Even if someone chokes on food we provide, we could be on the hook. For instance, in , Donham had hired the union leader Robert Fechner, and was forced to defend that decision in the face of significant anti-labor pressure. Here are some examples from two different cases about Cialis, the prescription medication for erectile dysfunction ED. By this time, he had become friendly with the mathematician and philosopher Alfred North Whitehead, a British transplant who had left Cambridge University for Harvard, where he wrote on metaphysics.
Executive Summary Stereotypes are often reinforced by the words we choose to use. On September 11, , the firm lost 68 of its partners and employees in the World Trade Center attacks.
But the authors of a recent paper argue that Wallace Donham, the man credited with establishing the case method as a force at HBS in the s, had evolving views of business education that have never been surfaced, and that contradict the sense that management lessons should be viewed through the narrow lens of the case study. At least one partner attended each funeral, and we made countless phone calls and prayers and visits to families of our lost.
To browse the list of Harvard cases published since , use the Publication Search feature. Conduct an audit of the language in the cases you are presenting.
After the war, American business picked up again with renewed strength, and the conversation changed. He knew that Rossi would be on the phone to the trading desk two floors below them. A version of this article appeared in the March issue of Harvard Business Review. To identify case studies by company or topic, type your keyword on line one in the Advanced Search box in Business Source Complete. Smarten needs to focus on the resilience of his staff and, by extension, his firm and the city. They are used in multiple courses, though some say they are not easily taught by professors other than the original author.
After registering for a free account on the site, you can browse their large selection of free case study samples from business schools and organizations around the globe.
LearningEdge features a lot of valuable learning and teaching tools for management educators and students. A version of this article appeared in the March issue of Harvard Business Review. Gerald Smarten, CEO of Kaspa Financial Services, was presiding over the regular Tuesday morning executive committee meeting in the glass-walled conference room that looked east over Massachusetts Bay. We also found that authors used descriptors or highlighted details for women that are not typically used for male protagonists — and were not relevant to the teaching points.